INTERVIEW SERIES | EPISODE I: AMIEE KANG

Mad Mind Studios is a team of creatives with a common goal of helping your business achieve more success. I had the opportunity to speak with our lead designer, Amiee, and asked her a few questions pertaining to her role at Mad Mind Studios and…

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Content Marketing: Do you Need It?

The digital age has changed the dynamics of business and marketing dramatically. Content marketing, however, has been a major contributor to a comprehensive marketing strategy since the inauguration of commerce. In 2017, content can be made in a variety of ways, including videos, audio podcasts, ebooks, blog posts and even in images.

But how can content marketing help you, and you may be asking yourself if you need to implement strategic content placement to augment your marketing efforts. There are countless benefits to having good content; it can help assert your brand identity to the public, get your website better search rankings through SEO, and help educate your potential customers on your industry or business.

So, do you need content marketing?

“Content is King.” – Bill Gates, 1996

In January of 1996, Bill Gates (founder of Microsoft and wealthiest person on the planet) declared that content will be one of the greatest facets of the internet, as anyone with a “PC and a modem can publish whatever content they can create.” 21 years later and that hasn’t changed one bit. Content drives traffic to your website and educates your potential clients at the same time.

Blogs, video-sharing websites like YouTube, social networks and pretty much every website has content that fuels its reach. You can’t get high-ranking on search engines without content, and you can’t expect much out of your marketing efforts without an effective content strategy.

Incorporate Content in your Marketing Strategy

This is where things can get a little tricky. While making content sounds easy and something you can do without any help, you may want to think again. Everyone has their creative limits, and without any extra influence, content can become very draining and distract you from running your business effectively. In addition, marketing strategies are difficult to create by themselves, and incorporating content into it can be a daunting task.

A solution to this issue is to seek help.

An agency that specializes in branding, marketing and content creation can help you position your content effectively by putting it in the right places at the right time. In addition, you may want to sponsor your content by putting money towards a conversion goal, and this should be left to professionals so as to maximize your ROIs and avoid common mistakes that business owners make when advertising.

If you need help starting a content strategy, feel free to contact us at Mad Mind Studios for a free consultation. You’re not alone in the content marketing world, and getting in contact with experts may be the best route for your business to take.

eCommerce Web Design Simplified With Shopify

Having a website does not suffice the concept of business being online. You need to have an online store then only it will be considered that your business is online. If you have a website it is one part of business being online. This way you are compromising on direct sales. Shopify is one of eCommerce content management system. It helps you in building an eCommerce website.

There are tons of free as well as paid shopify themes are available you can choose theme and start creating your online store. Shopify has lots of inbuilt features which will help your business generating more revenue. Few feature i am listing down below.

Control on Web Design – You can choose themes or can look for shopify experts, they will help you in designing shopify theme. Once you have choice of your theme, it will give you full control on your theme. A store which will reflect your business.

Custom Tools – With the help of custom tools, you can customize your reporting to customer check out. With the help of shopify experts you can build solutions for your unique business needs. They will help you in integrating your online store with apps.

Online Marketing – Internet marketing is made easy with shopify. You easily add meta tags, product description or upload images of products. You know how these little things matter. You can create coupon and then promote it. You can create a multi channel sales strategy which can be managed from one place.

Mad Mind Studios are expert in shopify web development. We develop such eCommerce website which cater to all business needs. Our expert will help you in pushing your business to a gorgeous online store.