Pitch deck presentations are commonplace in virtually all B2B companies, and entertainment firms are no different. While each business requires different styling, content and strategies when crafting the presentations, all of them need beautiful designs to help capture the attention of the target audience.There is no standard for..



Content Marketing: Do you Need It?

The digital age has changed the dynamics of business and marketing dramatically. Content marketing, however, has been a major contributor to a comprehensive marketing strategy since the inauguration of commerce. In 2017, content can be made in a variety of ways, including videos, audio podcasts, ebooks, blog posts and even in images.

But how can content marketing help you, and you may be asking yourself if you need to implement strategic content placement to augment your marketing efforts. There are countless benefits to having good content; it can help assert your brand identity to the public, get your website better search rankings through SEO, and help educate your potential customers on your industry or business.

So, do you need content marketing?

“Content is King.” – Bill Gates, 1996

In January of 1996, Bill Gates (founder of Microsoft and wealthiest person on the planet) declared that content will be one of the greatest facets of the internet, as anyone with a “PC and a modem can publish whatever content they can create.” 21 years later and that hasn’t changed one bit. Content drives traffic to your website and educates your potential clients at the same time.

Blogs, video-sharing websites like YouTube, social networks and pretty much every website has content that fuels its reach. You can’t get high-ranking on search engines without content, and you can’t expect much out of your marketing efforts without an effective content strategy.

Incorporate Content in your Marketing Strategy

This is where things can get a little tricky. While making content sounds easy and something you can do without any help, you may want to think again. Everyone has their creative limits, and without any extra influence, content can become very draining and distract you from running your business effectively. In addition, marketing strategies are difficult to create by themselves, and incorporating content into it can be a daunting task.

A solution to this issue is to seek help.

An agency that specializes in branding, marketing and content creation can help you position your content effectively by putting it in the right places at the right time. In addition, you may want to sponsor your content by putting money towards a conversion goal, and this should be left to professionals so as to maximize your ROIs and avoid common mistakes that business owners make when advertising.

If you need help starting a content strategy, feel free to contact us at Mad Mind Studios for a free consultation. You’re not alone in the content marketing world, and getting in contact with experts may be the best route for your business to take.

eCommerce Web Design Simplified With Shopify

Having a website does not suffice the concept of business being online. You need to have an online store then only it will be considered that your business is online. If you have a website it is one part of business being online. This way you are compromising on direct sales. Shopify is one of eCommerce content management system. It helps you in building an eCommerce website.

There are tons of free as well as paid shopify themes are available you can choose theme and start creating your online store. Shopify has lots of inbuilt features which will help your business generating more revenue. Few feature i am listing down below.

Control on Web Design – You can choose themes or can look for shopify experts, they will help you in designing shopify theme. Once you have choice of your theme, it will give you full control on your theme. A store which will reflect your business.

Custom Tools – With the help of custom tools, you can customize your reporting to customer check out. With the help of shopify experts you can build solutions for your unique business needs. They will help you in integrating your online store with apps.

Online Marketing – Internet marketing is made easy with shopify. You easily add meta tags, product description or upload images of products. You know how these little things matter. You can create coupon and then promote it. You can create a multi channel sales strategy which can be managed from one place.

Mad Mind Studios are expert in shopify web development. We develop such eCommerce website which cater to all business needs. Our expert will help you in pushing your business to a gorgeous online store.


Why Corporate Identity Costs More for a Big Business, Compared To a Smaller Business

Have you ever wondered why some small businesses never really work on their brand name? Ever wondered why the hardware store downtown never changes its corny store name to something that is catchier? On the other hand, how come we see so many big businesses like corporations or franchise businesses putting so much effort in pumping up their brand image by employing different kinds of marketing and advertising campaigns? Why do big businesses spend more on their corporate identity as compared to smaller businesses?

The Risk Factor

Well, the answer simply lies in how much risk these two types of businesses face. For small businesses, the risks are actually smaller because the operating costs are significantly less. Let’s take a small bookstore for example. Most of the main costs are the operating costs, which usually include the cost of using the cash register, utilities, rent, and purchasing costs. In order for your small bookstore to flourish, all you need is a good location and a decent marketing effort to lure people to your store. If you sell schoolbooks, then putting your store right in front of a school will typically seal the deal.

Brand Establishment

However, if you want to expand and create many branches of your bookstore, then that is a different story. If you want people to recognize your bookstore as more than merely a bookstore, but more as a widely recognized place where they can satisfy all their reading needs, then you have to make sure that it has a remarkable and well-established brand. Often, perception is far more important than actual presence. So while you may have a small setup, you can still appear larger than life through the right branding strategy.

Strong Logo Design

The brand is more than just a name. The brand is the identity of the store, and it is what makes the store famous among people. Why do you need to be famous among people? To simply put it, the more famous you are, then the more customers you will have. As long as you have a lot of customers, you can sustain your expansion. For this reason, companies pay so much for a good company logo design and good branding strategies. If a company has high brand awareness and has a good reputation among people, then it will enjoy many loyal customers.

A good company logo design will help people identify the company and remember the brand. Also, a good branding strategy will make the company solidify its client base. These two are among the few essential elements that help a company establish a good corporate identity. Whether you’re a large or small business, make sure that you carefully think through your branding strategy and implement it across all platforms to send out a cohesive and uniform message to your customers. If you don’t think you can designate the time and resources to this, you can always hire a professional branding, logo and web design company to do the work for you.

Web Design Beverly Hills

Mad Mind Studios understands the importance of not only a visually-appealing website, but one that functions impeccably and responds immediately. Gone are the days when a good-looking website was enough to woo visitors. Now people demand faster load times, mobile compatibility, plug-in integration, and much more when they want to hire web design services in Beverly Hills. We can help you make a mark on the web and do so in style.

Brand Performance

Almost anyone these days can build a website within a few days. But does that website have what it takes to convert visitors into paying customers? At Mad Mind Studios, we leverage our years of experience to provide clients a website that doesn’t just look great, but contains all the best practices of visitor conversion. Every website we develop uses time-tested strategies coupled with a deep understanding of consumer behaviour to ensure that we maximize conversion.

Designed To Perfection

Once we’re done with our web design in Beverly Hills, consider us as your partners to success. Our clients can opt for routine design audits in which we use popular testing tools to modify CTA’s, page layouts, and other design elements. This is all done to make sure that your website works to its fullest potential so you get maximum traction. Our job goes well beyond merely developing a website. We create a momentum that continues to offer you more visibility and business over time.

Web Prominence

What good is a website if it doesn’t show up in search engine results? Mad Mind Studious always has its ear to the ground when it comes to the latest SEO techniques. We ensure that your website loads in the fastest possible time, regardless of what device it is opened on or where the viewer is located. With thorough insight into website optimization, we will give your business the head start it needs on the web by implementing the most current SEO guidelines. Beyond page optimization, we can assist you with image optimization, server selection, the use of effective analytics and much more. Feel free to review our portfolio to see the kind of work we have done in the recent past.